But being the biggest bank does not necessarily make us the best bank. Our goal is to be the best financial services provider in the UK. We believe this means we must build a leadership position not on the basis of scale but on the foundations of reputation and recommendation. The formation of Lloyds Banking Group is a once in a lifetime opportunity: to implement a way of doing business across all our businesses that’s proven to deliver better financial services for our customers. Successfully implementing this approach will provide us with a strong platform from which we can grow our business and will be our first steps in realising our global ambitions.
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